Unwanted PortCls MIDI device name number prefix

(I asked this question on the wdmaudiodev mailing list without any takers.)

My client wants to override the friendly MIDI device name specified in the INF and follow a scheme like the following when multiple identical devices are connected…

“My Device”
“My Device (2)”
“My Device (3)”

… and so on. However, the audio stack is inserting a uniquifying prefix of "2- " onto the device name. Where does that come from, and is there a way to override it?

I can already change the FriendlyName successfully via IoOpenDeviceInterfaceRegistryKey following IoGetDeviceInterfaces with the PDO. This sends me to the following registry location, at least on Win8.1:

Key:
Control\DeviceClasses{6994ad04-93ef-11d0-a3cc-00a0c9223196}##?#USB#VID_&PID_##{6994ad04-93ef-11d0-a3cc-00a0c9223196}#Uart\Device
Parameters

Value name “FriendlyName” of type: REG_SZ

When I change the FriendlyName value, I can successfully see the new name as I enumerate MIDI devices, however I also still see the unwanted, and in my opinion, no longer necessary prefix of "2- ", so I end up with a device name of “2- My Device (2)” and so on. Ideas?